Showing posts with label Internet. Show all posts
Showing posts with label Internet. Show all posts

Sunday, December 27, 2015

Oompa Loompa Sing Along~ "If You Are Wise You Will Listen to Me!"



Traffic, Organic Evergreen Traffic is a lot of work and it takes skill and timing and it has many complex pieces to the wound up Watch machine that it truly is!


Internet traffic is the flow of data across the Internet.

Because of the distributed nature of the Internet, there is no single point of measurement for total Internet traffic.

Internet traffic data from public peering points can give an indication of Internet volume and growth, but these figures exclude traffic that remains within a single service provider's network as well as traffic that crosses private peering points.

The phrase "Internet traffic" is sometimes used to describe web traffic, the amount of data sent and received by visitors of a particular web site.


Traffic sources

File sharing constitutes a large fraction of Internet traffic.[1]

The prevalent technology for file sharing is the BitTorrent protocol, which is a peer-to-peer (P2P) system mediated through indexing sites that provide resource directories.

The traffic patterns of P2P systems are often described as problematic and causing congestion.[2]

According to a Sandvine Research in 2013, Bit Torrent’s share of Internet traffic decreased by 20% to 7.4% overall, reduced from 31% in 2008.[3]

Streaming media provides users with video and audio resources, such as YouTube and Spotify.


Traffic management

Internet Connectivity Distribution & Core.svg

The Internet does not employ any formally centralized facilities for traffic management.

Its progenitor networks, especially the ARPANET established early backbone infrastructure which carried traffic between major interchange centers for traffic, resulting in a tiered, hierarchical system of internet service providers (ISPs) within which the tier 1 networks provided traffic exchange through settlement-free peering and routing of traffic to lower-level tiers of ISPs.

The dynamic growth of the worldwide network resulted in ever-increasing interconnections at all peering levels of the Internet, so that a robust system developed that could mediate link failures, bottlenecks, and other congestion at many levels.[citation needed]


Tax on Internet use

A planned tax on Internet use in Hungary introduced a 150 forint (US$0.62, €0.47) tax per gigabyte of data traffic, in a move intended to reduce Internet traffic and also assist companies to offset corporate income tax against the new levy.[4]

Hungary achieved 1.15 billion gigabytes last year and another 18 million gigabytes accumulated by mobile devices. This would have resulted in extra revenue of 175 billion forints under the new tax based on the consultancy firm eNet.[4]

According to Yahoo News, economy minister Mihály Varga defended the move saying "the tax was fair as it reflected a shift by consumers to the Internet away from phone lines" and that "150 forints on each transferred gigabyte of data – was needed to plug holes in the 2015 budget of one of the EU’s most indebted nations".[5]

Some people argue that the new plan on Internet tax would prove disadvantageous to the country’s economic development, limit access to information and hinder the freedom of expression.[6]

Approximately 36,000 people have signed up to take part in an event on Facebook to be held outside the Economy Ministry to protest against the possible tax.[5]

Traffic classification

Traffic classification describes the methods of classifying traffic by observing features passively in the traffic, and in line to particular classification goals. There might be some that only have a vulgar classification goal.

For example, whether it is bulk transfer, peer to peer file sharing or transaction-orientated. Some others will set a finer-gained classification goal, for instance the exact number of application represented by the traffic.

Traffic features included port number, application payload, temporal, packet size and the characteristic of the traffic.

There are a vast range of methods to allocate Internet traffic including exact traffic, for instance port (computer networking) number, payload, heuristic or statistical machine learning.[7] are the main methods.

Accurate network traffic classification is elementary to quite a few Internet activities, from security monitoring to accounting and from quality of service to providing operators with useful forecasts for long-term provisioning.

Yet, classification schemes are extremely complex to operate accurately due to the shortage of available knowledge to the network.

For example, the packet header related information is always insufficient to allow for an precise methodology. Consequently, the accuracy of any traditional method are between 50%-70%.

Bayesian analysis techniques

Work[8] involving supervised machine learning to classify network traffic.

Data are hand-classified (based upon flow content) to one of a number of categories.

A combination of data set (hand-assigned) category and descripttions of the classified flows (such as flow length, port numbers, time between consecutive flows) are used to train the classifier.

To give a better insight of the technique itself, initial assumptions are made as well as applying two other techniques in reality.

One is to improve the quality and separation of the input of information leading to an increase in accuracy of the Naive Bayes classifier technique.

The basis of categorizing work is to classify the type of Internet traffic; this is done by putting common groups of applications into different categories, e.g., "normal" versus "malicious", or more complex definitions, e.g., the identification of specific applications or specific Transmission Control Protocol (TCP) implementations.[9]

Adapted from Logg et al.[10]

Survey

Traffic classification is a major component of automated intrusion detection systems.[11][12][13]

They are used to identify patterns as well as indication of network resources for priority customers, or identify customer use of network resourrs that in some way contravenes the operator’s terms of service.

Generally deployed Internet Protocol (IP) traffic classification techniques are based approximately on direct inspection of each packet’s contents at some point on the network.

Source address: port and destination address are included in successive IP packet's with similar if not the same 5-tuple of protocol type. ort are considered to belong to a flow whose controlling application we wish to determine.

Simple classficaiton infers the controlling application’s identity by assuming that most applications consistently use’ well known’ TCP or UDP port numbers.

Even though, many candidates are increasingly using unpredictable port numbers. As a result, more sophisticated classification techniques infer application type by looking for application-specific data within the TCP or User Datagram Protocol (UDP) payloads.[14]

Global Internet traffic

Aggregating from multiple sources and applying usage and bitrate assumptions, Cisco Systems, a major network systems company, has published the following historical Internet Protocol (IP) and Internet traffic figures:[15]

Global Internet traffic by year

Year
IP Traffic
(PB/month)
Fixed Internet traffic
(PB/month)
Mobile Internet traffic
(PB/month)
1990 0.001 0.001 n/a
1991 0.002 0.002 n/a
1992 0.005 0.004 n/a
1993 0.01   0.01   n/a
1994 0.02   0.02   n/a
1995 0.18   0.17   n/a
1996 1.9     1.8     n/a
1997 5.4     5.0     n/a
1998 12       11       n/a
1999 28       26       n/a
2000 84       75       n/a
2001 197       175       n/a
2002 405       356       n/a
2003 784       681       n/a
2004 1,477       1,267       n/a
2005 2,426       2,055       0.9   
2006 3,992       3,339       4      
2007 6,430       5,219       15      
2008 9,927       7,639       38      
2009 14,414       10,676       92      
2010 20,197       14,929       256      
2011 27,483       20,634       597      
2012 - 31,338       885      


"Fixed Internet traffic" refers perhaps to traffic from residential and commercial subscribers to ISPs, cable companies, and other service providers.

"Mobile Internet traffic" refers perhaps to backhaul traffic from cellphone towers and providers.

The overall "Internet traffic" figures, which can be 30% higher than the sum of the other two, perhaps factors in traffic in the core of the national backbone, whereas the other figures seem to be derived principally from the network periphery.

Internet backbone traffic in the United States

The following data for the Internet backbone in the US comes from the Minnesota Internet Traffic Studies (MINTS):[16]


US Internet backbone traffic by year
Year Data (TB/month)
1990 1
1991 2
1992 4
1993 8
1994 16
1995 n/a
1996 1,500
1997 2,500–4,000
1998 5,000–8,000
1999 10,000–16,000
2000 20,000–35,000
2001 40,000–70,000
2002 80,000–140,000
2003 n/a
2004 n/a
2005 n/a
2006 450,000–800,000
2007 750,000–1,250,000
2008 1,200,000–1,800,000
2009 1,900,000–2,400,000
2010 2,600,000–3,100,000
2011 3,400,000–4,100,000


The Cisco data can be seven times higher than the Minnesota Internet Traffic Studies (MINTS) data not only because the Cisco figures are estimates for the global—not just the domestic US—Internet, but also because Cisco counts "general IP traffic (thus including closed networks that are not truly part of the Internet, but use IP, the Internet Protocol, such as the IPTV services of various telecom firms)".[17]

The MINTS estimate of US national backbone traffic for 2004, which may be interpolated as 200 petabytes/month, is a plausible tree-fold multiple of the traffic of the US's largest backbone carrier, Level(3) Inc., which claims an average traffic level of 60 petabytes/month.[18]

Source: Wikipedia.org, Creative Commons Attribution-Share Alike 3.0 Unported


P. S. There is a better, quicker, and easier way to get Traffic! High Quality North American Traffic! Pay for it!

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Friday, December 18, 2015

What Is Digital Marketing? What It Is Not!

Digital Marketing Is Not a Get Rich Quick Scheme!




Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them.

The key objective is to promote brands, build preference and increase sales through various digital marketing techniques.

It is embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio.[1]

Digital marketing activities are search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, social media optimisation, e-mail direct marketing, display advertising, e–books, optical disks and games, and any other form of digital media.

It also extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones.[2]

The fundamental concept in digital marketing is based on the inbound marketing approach or generally its called customer centric approach.

According to the Digital Marketing Institute, Digital Marketing is the use of digital channels to promote or market products and services to consumers and businesses.


 History

The term 'digital marketing' was first used in the 1990s.[3] In the 2000s and the 2010s, digital marketing became more sophisticated as an effective way to create a relationship with the consumer that has depth and relevance.[4] [5]

While the term 'digital marketing' may not have been used until the 1990s, digital marketing itself has roots to the mid-1980s when the SoftAd Group, now ChannelNet, developed advertising campaigns for several major automobile companies, wherein people would send in reader reply cards found in magazines and receive in return floppy disks that contained multimedia content promoting various cars and offering free test drives.

The rapid evolution of digital media has created new opportunities and avenues for advertising and marketing. Fueled by the proliferation of devices to access digital media, this has led to the exponential growth of digital advertising.[6]

In 2012 and 2013 statistics showed digital marketing remained a growing field.[7][8]

Digital media growth is estimated at 4.5 trillion online ads served annually with digital media spend at 48% growth in 2010.

An increasing portion of advertising stems from businesses employing Online Behavioural Advertising (OBA) to tailor advertising for Internet users.

Though an innovative resource, OBA raises concern with regards to consumer privacy and data protection. Such implications are important considerations for responsible communications.[6]

Digital marketing is often referred to as 'online marketing', 'internet marketing' or 'web marketing'.

The term 'digital marketing' has grown in popularity over time, particularly in certain countries. In the USA 'online marketing' is still prevalent, in Italy is referred as 'web marketing' but in the UK and worldwide, 'digital marketing' has become the most common term, especially after the year 2013.[9]

Latest Developments and Strategies

As digital marketing is dependent on technology which is ever-evolving and fast-changing, the same features should be expected from digital marketing developments and strategies.

This portion is an attempt to qualify or segregate the notable highlights existing and being used as of press time.

1. Segmentation: more focus has been placed on segmentation within digital marketing, in order to target specific markets in both business to business and business to consumer sectors.

2. Influencer Marketing: Important nodes are identified within related communities, known as influencers.

This is becoming an important concept in digital targeting. It is possible to reach influencers via paid advertising, such as Facebook Advertising or Google Adwords campaigns, or through sophisticated sCRM (social customer relationship management) software, such as SAP C4C, Microsoft Dynamics, Sage CRM and Salesforce CRM.

Many universities now focus, at Masters level, on engagement strategies for influencers.
To summarize, Pull digital marketing is characterized by consumers actively seeking marketing content while Push digital marketing occurs when marketers send messages without that content being actively sought by the recipients.

3. Online Behavioural Advertising: Online Behavioural Advertising refers to the practice of collecting information about a user’s online activity over time, “on a particular device and across different, unrelated websites, in order to deliver advertisements tailored to that user’s interests and preferences[10]

4. Collaborative Environment: A collaborative environment can be set up between the organization, the technology service provider,and the digital agencies to optimize effort, resource sharing, reusability and communications.[11]

An important consideration today while deciding on strategy is that the digital tools have democratized the promotional landscape.

5. Remarketing: Remarketing playing a major role in digital marketing as this tactics allows marketers to publish targeted ads in front of an interest catogory or a defined audience, generally called searchers in web, they have either searched for a particular product or services or visited a website for some purpose.

6. Game advertising: Game ads are advertisements that exist within computer or video games.

One of the most common examples of in-game advertising is billboards appearing in sport games.

 In-game ads also might appear as brand-name products like guns, cars, or clothing that exist as gaming status symbols.

Digital Marketing Channel

Digital Marketing is facilitated by multiple channels, As an advertiser one's core objective is to find channels which result in maximum two way communication and a better overall ROI for the brand.

There are multiple online marketing channels available namely;[12]
  1. Affiliate marketing
  2. Display advertising
  3. Email marketing
  4. Search marketing
  5. Social Media
  6. Social Networking[13]
  7. Game adverting
  8. Online PR
  9. Video advertising
  10. Infographic

Multi-channel communications

Push and pull message technologies can be used in conjunction.

Self-regulation

The ICC Code has integrated rules that apply to marketing communications using digital interactive media throughout the guidelines. There is also an entirely updated section dealing with issues specific to digital interactive media techniques and platforms. Code self-regulation on use of digital interactive media includes:
  • Clear and transparent mechanisms to enable consumers to choose not to have their data collected for advertising or marketing purposes;
  • Clear indication that a social network site is commercial and is under the control or influence of a marketer;
  • Limits are set so that marketers communicate directly only when there are reasonable grounds to believe that the consumer has an interest in what is being offered;
  • Respect for the rules and standards of acceptable commercial behaviour in social networks and the posting of marketing messages only when the forum or site has clearly indicated its willingness to receive them;
  • Special attention and protection for children.[14]

See also

Source: Wikipedia.org


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Thanks for Stopping by.

Donnie/ Sinbad the Sailor Man

Everybody Needs Traffic! And you Know What? They also Need Training and Tools.