Way back when I first started in about 2003. Trying to earn here on the WWW I tried Direct Sales and knew little if anything about Landing Pages, Squeeze Pages, Hooks, and the Like. I do know a little more now than then, but I am not Selling Directly at this moment.
Elements of a Good Landing Page, Home Page, or Ad Page
When Used Mostly for Direct Sales
They will contain all or most of these elements
1. A nice clean, clear, and crisp Headline
2. A sub-headline with the same features and colors *maybe one or two shades different and a near Font
3. A short precise paragraph of introduction
4. A testimonial with proof or a credible witness statement
5. A rush heading or urgency heading (call to action statement)
6. A Click Now Button or Do It Now, Buy it Now, or Ending Soon
7. will Contain Several Links in the upper right hand corner of the page. ( Above the Fold)
8. May contain Bullets, Numbers, or Bold text points of interest
9. Section dividers
The Lower Portion of Landing Page
Page Headlines and Ad Copy *The first letter of every word Should Be All Caps
1. The landing page Headline and Advertisement wording or copy should compliment each other they should be of two different Fonts, but close in style.
2. Your Adword score allows a site to discover the possible value of your Sites keywords
This score can be improved by having concise and clear content between the Ad Message and the Call to Action Section
Clear and Concise Headlines will often be Bold or of a different color, only one or two shades different never loud or busy, just a subtle difference.
These being the first thing a reader's eyes will be drawn to, and what he will read on your Landing Page, Home Page or Ad Page.
Your Headline must not confuse or put your reader on alert making them think your site is ie. ( A Scam or BS Site used only for ad impressions) Instead It should make him desire to keep reading to the end.
Making your Point or any other points that relate to the Website, Product, and/or Offer will hold your reader's attention rather then boring them to tears.
Impeccable, But Elementary Grammar
1. You must provide the reader with a reasonable amount of trust and bad Spelling and Grammar are a conflict of their interest, (My biggest weakness I know,) because if you can't spell or use proper Grammar how on earth can you possibly know what you are saying. Trust is a big issue when selling to the masses.
Earning their trust and understanding the advantages obtained from the Value of having it!
1. An effective way of building trust is to always be truthful with testimonies, press mentions, guarantees, and to use 3rd party security certifications. ie. Better Business Bureau, VeriSign, Sitelock, etc. etc.
2. Many websites have seen and do see increased views when using 3rd party security services that offer Widgets, Badges, and Safe Site Symbols. Many are now well known. These will increase the traffic on your Landing Pages as well and ease the reader unto the next step or page.
Using a Call to Action, Strong or Passive
This will depend on what it is you are selling and your approach to selling it.
1.You must guide and direct with clarity what your readers need to do next while in your Ad Pages and Shopping Cart Pages.
Always offer a direct Shopping Cart Button! Buyers hate sites with endless steps to get to the Check Out and you may lose the sell if you do not offer this for the ready buyer.
Always offer a direct Shopping Cart Button! Buyers hate sites with endless steps to get to the Check Out and you may lose the sell if you do not offer this for the ready buyer.
2. Here use precise directions, by telling the reader what they need to do next to get and to receive the benefits, fully from this Site or Soon to End Offer.
Buttons and Call to Actions Need to Stand Out
1. Keyword Identification is a must, incentive words such as Free, New Buy, Upgrade or Download
2. A brief direction should appear before or right next to the Call to Action Button. ie. Buy Now, Click Here, Download Now, Check Out, and Shopping Cart.
Use Videos and Images whenever they relate to your Copy, Product, or Site.
1. Testimonials, Product reviews, and How to Videos work very good, then pictures, and then text. But, a combination of them all works the best.
Keeping it Above the Fold
1. What is above the fold? It is the part of the page that loads first and the fastest. The reader shouldn't have to scroll to see this information. * Remember “Time” is of the essences you have less than 3 seconds to grab the reader's attentions.
2. Place Your Best Information Above the Fold, Especially Your Order Button and Your Calls to Action.
Colors and How and Why People use Them
Many Extensive Studies have been made on Colors and Opinions Vary, but here are some of the industries standards.
Yellow: Optimistic and youthful it grabs the attentions of viewers
Red: Energetic it increase heart rate and the Flight or Fight response, often used when Clearances are promoted.
Blue: Promotes trust and security, you'll see it all the time in Banks and Insurance Companies ads.
Green: Show me the money, relates to wealth it is the easiest color for the eye to process, used by Entertainment Websites.
Purple: Soothing, Calming often relates to Beauty and Royalty. A lot of Cosmetics and Perfume sties will use it.
Pink: Romantic, feminine, relates to woman and young girls. Clothing and Accessorizing sites, Breast Cancer Awareness Campaigns etc. etc.
Orange: Aggressiveness, used as call to Actions and Attention Grabbers
I Hope this Helps in some small way those of you seeking to better your Landing Pages and Squeeze Pages along with your ad copy. I am not currently using Direct Sales as of late, but have tried to and researched some others thoughts on Landing pages for the purpose of Direct Sales.
Here are some Of my Sites I am always trying to Follow my own advice and put into practice all that I learn daily as I Go and Grow:
My Blogger Blog
Triond.com Profile
Fan Page @ Facebook
wikinut.com Profile
Bloggers.com
Facebook.com Profile
Poetry, Writes and Other Stuff from Sinbad the Sailor Man
If you visit these sites you will see their Profile Page or the Landing Page of them and they will give you an overall picture to hold in your mind as you create your own.
Now if Direct sales is your goal you can go to almost any of today’s mini-sites builders and learn Ad copy and Squeeze Pages which are trimmed down expressed sales Copy that produce the call to Action or the incentive to purchase.
Now if Direct sales is your goal you can go to almost any of today’s mini-sites builders and learn Ad copy and Squeeze Pages which are trimmed down expressed sales Copy that produce the call to Action or the incentive to purchase.
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