The Little I Know About Landing Pages used for Direct Sales

Way back when I first started in about 2003. Trying to earn here on the WWW I tried Direct Sales and knew little if anything about Landing Pages, Squeeze Pages, Hooks, and the Like. I do know a little more now than then, but I am not Selling Directly at this moment.

Elements of a Good Landing Page, Home Page, or Ad Page

When Used Mostly for Direct Sales

They will contain all or most of these elements

1. A nice clean, clear, and crisp Headline

2. A sub-headline with the same features and colors *maybe one or two shades different and a near         Font

3. A short precise paragraph of introduction

4. A testimonial with proof or a credible witness statement

5. A rush heading or urgency heading (call to action statement)

6. A Click Now Button or Do It Now, Buy it Now, or Ending Soon

7. will Contain Several Links in the upper right hand corner of the page. ( Above the Fold)

8. May contain Bullets, Numbers, or Bold text points of interest

9. Section dividers

The Lower Portion of Landing Page

Page Headlines and Ad Copy *The first letter of every word Should Be All Caps

1. The landing page Headline and Advertisement wording or copy should compliment each other they should be of two different Fonts, but close in style.

2. Your Adword score allows a site to discover the possible value of your Sites keywords

This score can be improved by having concise and clear content between the Ad Message and the Call to Action Section

Clear and Concise Headlines will often be Bold or of a different color, only one or two shades different never loud or busy, just a subtle difference.

These being the first thing a reader's eyes will be drawn to, and what he will read on your Landing Page, Home Page or Ad Page.

Your Headline must not confuse or put your reader on alert making them think your site is ie. ( A Scam or BS Site used only for ad impressions) Instead It should make him desire to keep reading to the end.

Making your Point or any other points that relate to the Website, Product, and/or Offer will hold your reader's attention rather then boring them to tears.

Impeccable, But Elementary Grammar

1. You must provide the reader with a reasonable amount of trust and bad Spelling and Grammar are a conflict of their interest, (My biggest weakness I know,) because if you can't spell or use proper Grammar how on earth can you possibly know what you are saying. Trust is a big issue when selling to the masses.

Earning their trust and understanding the advantages obtained from the Value of having it!

1. An effective way of building trust is to always be truthful with testimonies, press mentions, guarantees, and to use 3rd party security certifications. ie. Better Business Bureau, VeriSign, Sitelock, etc. etc.

2. Many websites have seen and do see increased views when using 3rd party security services that offer Widgets, Badges, and Safe Site Symbols. Many are now well known. These will increase the traffic on your Landing Pages as well and ease the reader unto the next step or page.

Using a Call to Action, Strong or Passive

This will depend on what it is you are selling and your approach to selling it.

1.You must guide and direct with clarity what your readers need to do next while in your Ad Pages and Shopping Cart Pages. 

Always offer a direct Shopping Cart Button! Buyers hate sites with endless steps to get to the Check Out and you may lose the sell if you do not offer this for the ready buyer.

2. Here use precise directions, by telling the reader what they need to do next to get and to receive the benefits, fully from this Site or Soon to End Offer.

Buttons and Call to Actions Need to Stand Out

1. Keyword Identification is a must, incentive words such as Free, New Buy, Upgrade or Download

2. A brief direction should appear before or right next to the Call to Action Button. ie. Buy Now, Click         Here, Download Now, Check Out, and Shopping Cart.

Use Videos and Images whenever they relate to your Copy, Product, or Site.

1. Testimonials, Product reviews, and How to Videos work very good, then pictures, and then text. But, a combination of them all works the best.

Keeping it Above the Fold

1. What is above the fold? It is the part of the page that loads first and the fastest. The reader shouldn't have to scroll to see this information. * Remember “Time” is of the essences you have less than 3 seconds to grab the reader's attentions.

2. Place Your Best Information Above the Fold, Especially Your Order Button and Your Calls to Action.

Colors and How and Why People use Them

Many Extensive Studies have been made on Colors and Opinions Vary, but here are some of the industries standards.

Yellow: Optimistic and youthful it grabs the attentions of viewers

Red: Energetic it increase heart rate and the Flight or Fight response, often used when Clearances are promoted.

Blue: Promotes trust and security, you'll see it all the time in Banks and Insurance Companies ads.

Green: Show me the money, relates to wealth it is the easiest color for the eye to process, used by Entertainment Websites.

Purple: Soothing, Calming often relates to Beauty and Royalty. A lot of Cosmetics and Perfume sties will use it.

Pink: Romantic, feminine, relates to woman and young girls. Clothing and Accessorizing sites, Breast Cancer Awareness Campaigns etc. etc.

Orange: Aggressiveness, used as call to Actions and Attention Grabbers

I Hope this Helps in some small way those of you seeking to better your Landing Pages and Squeeze Pages along with your ad copy. I am not currently using Direct Sales as of late, but have tried to and researched some others thoughts on Landing pages for the purpose of Direct Sales.

Here are some Of my Sites I am always trying to Follow my own advice and put into practice all that I learn daily as I Go and Grow:

My Blogger Blog

http://sinbadthesailorman.blogspot.com/

Triond.com Profile

http://www.triond.com/users/sinbadthesailorman

Fan Page @ Facebook

http://www.facebook.com/home.php#!/pages/Potery-Writes-and-Other-stuff-from-Sinbad-the-Sailor-Man/143239122365983

wikinut.com Profile

http://www.wikinut.com/author~xgehf/Sinbad-the-SailorMan/

Bloggers.com

http://bloggers.com/sinbadthesailorman

Facebook.com Profile

http://www.facebook.com/Sinbad.the.Sailor.Man

Poetry, Writes and Other Stuff from Sinbad the Sailor Man

http://www.sinbadthesailorman.com Dot Net & Dot ORG

If you visit these sites you will see their Profile Page or the Landing Page of them and they will give you an overall picture to hold in your mind as you create your own.

Now if Direct sales is your goal you can go to almost any of today’s mini-sites builders and learn Ad copy and Squeeze Pages which are trimmed down expressed sales Copy that produce the call to Action or the incentive to purchase.

Somebody Come and Play!

If you would like to "Join" in the fun of creating writes and articles for royalties, and Earn while you Learn with us all here at Wikinut.com

Simply click this link and Grow as You Go! Come and Play with Us all here at Wikinut.com

Somebody Come and Play! Earn as You Learn, Grow as You Go!

The Man Inside the Man

from

Sinbad the Sailor Man

A

JMK's Production

jmksbabydog2@yahoo.com

Sinbadthesailorman.info

Sinbadthesailorman.com

Sinbadthesailorman.net

Sinbadthesailorman.org

 

Share this page, If you liked It Pass it on, If you loved It Follow Me!

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^TTFN

^{CYA Later Taters!}

^{Thanks for watching.}

^{Donnie/ Sinbad the Sailor Man}

Somebody Come and Play in "Traffic" with me. If you would like to "Join" A Growing Biz Op! Here is Your Chance to get in an Earn While You Learn to Do "The Thing" with us all here at Traffic Authority.

Simply click this link and Grow as you Go Come and Play In Traffic With Me and My Team at Traffic Authority!

P.S. Everybody Needs Traffic! Get Top Tier North American Traffic Here!

My Version of a Traffic Wheel, I Use It for Traffic Control and Direction

My Version of a Traffic Wheel, I Use It for Traffic Control and Direction

So you want to earn an income on the World Wide Web or the Inter-Net? Well you are going to need TRAFFIC and lots of it! Do you want to see how I get mine?

The Wheel was an Early Invention, and it is Still One of the Best That is out Here Today

Link Wheel or Traffic Wheel

The wheel you say how do you use a wheel in marketing and sells? Marketeers have been using all kinds of devices since the beginning of time. How does one con or persuade someone into doing things his way? Simple, that is to Keep it Simple for them. I remember it this way K.I.S.S. Kept It Simple Stupid!

Hey I am just telling it as it is or how I see it. The simpler the better don't shoot the messenger please! The Internet, Is very, very large already and it grows every day. This is the reasoning behind Indexing Sites, Book Marketing Sites, and along with Social Networking Sites.

The job of these Sites is to map out and keep open this vast and expanding electronic Galaxy we all know as the World Wide Web and these Sites create the Communities, Cities, Countries, and then Nations etc, etc. and they do this with the electronic pathways created by the traffic. 

Which was created by the viewers. Just as any Country, State, and/or Nation does it forms an infrastructure. So things can be found and gotten to as easily and as safe as possible.

Just like Lewis and Clark mapped the west, for the settlers that came after them. These sites are mapping, clearing and declaring safe and passable pathways through and around the World Wide Web.

The other Sites that are helping and aiding in the creation of this infrastructure and/ or mapping are the Ranking Sites, Search Engines and Term Definition Sites, Yellow Pages, directories, and on and on.

Wait a minute Mapping, Why? Doesn't everyone have an Address? Don't they know where they are located? Can't they be found by their Address?

Yes if you can find a particular sites' Web Address "IF", you can enter it and then you will magically Star Gate jump straight to them as if they were standing right next to you. Yes this is cool, but do you know that Address?

How could you if you have never even seen it, heard of It, and/ or know that you are looking for it and they you? You have heard of the yellow pages, the white pages and there are some indexes around. But why not the Internet Pages?

Well I believe there is just too much information to compile, sort, define, and keep straight. The Site that would contain this information would have endless listings, let alone room for descriptions of what the site is, who owns it, and what it does.

All the info is there, out there some where in Cyberspace and they can get it, when and if, it needs to be found, it can be found, but it isn't that easy without the web sites address or the page address. This is why linking is so important it allows your visitors that Star Gate jump back to you and to your sites and pages.

A Traffic Wheel What it is and What it Does

Simple Text Links

A simple Wheel is nothing more than a group of links about you and your sites it gives your reader the map to find their way back to you whenever they want to. Its your job to make them want too.

The wheel is accomplished by the use of your Profile pages, your Badges, Widgets, Sites Web Address or a link to one of these sites pages that you provide. Also Avatars and Pen name signatures, and brands will work or improve these other devices.

Gravatar.com is an excellent place to start and collect and store your personal sites and their addresses be they Social Networks, Book Markers, Indexers, and Photo Sites, etc.etc. if it has a page address you can link it.

If you link it, link it again, don't bounce them back from where they came or the site they came from. The first new link on your wheel or list should bounce them forward and onward to the next site of the Top Ten or one of your pages in or on these Top Ten the visitor must be in control or at least feel he is in control.

If you were directed to my Blogger site you would see a Triond widget, a Facebook Badge, a Hubpages Widget, and other text links in the post themselves as well as in the sidebar. 

My Website contains these as well as every Index and bookmarking site that I have joined I link as many as I can on my profile pages and in my blog post, poems and writes and their links.

Once someone has found you, you want them to be able to find you again RSS feeds, addthis buttons, and other little devices you can get for free because this increases their presents on the World Wide Web as well as it does yours.

All roads lead to home, is your new Mantra! Always hint or ask the reader or visitor to Bookmark you or give them a gentle reminder too. 

But not you personally rather the page they linked onto, where you are neatly located and sitting just waiting to be found by them again, and again.

Tweet your web addresses with a little message or if in a mass post just the address with the other posts.

A Little More Defining of the Traffic Wheel

Icon Link or Logo Link

The Wheel of Traffic is becoming your own personal stream. If you can hold the viewer's attentions. By knowing who the Top Ten are. 

You then can now join them and build a following or a presents at them. And than by linking to them, your visitors never have to actually leave you behind, he keeps linking to one site of yours to the next site of yours or a page where you can be found.

You basically are being where he wants to go and as long as you are there, you can provide the link that will take him to where he wants to go. 

Instead of several clicks or typing a web address he is making one or two clicks to the same site he was headed to, to begin with, because you provided it for him.

Once they figure this out they'll keep using these links. Linking to the next one of these Top Ten sites and letting him decide where he wants to go on from your site. 

Your Links are like a trolley car or a ready and available taxi, your links are there waiting to move the visitor along to his next destination at his request. But allows you to stay in sight.

Show Me How to Create My Wheel Please!

Screenshot of Opera Speed Dial

Well websites are just like automobiles, there are many wheels to go on them, the simplest is a text link, and then you can use provided Badges, Widgets, or TOC's and banners and buttons. I try to mix them all up.

But I am in the process of creating an actual wheel with the many buttons available as soon as I can figure out how to make it all work as one piece or unit. I have over twenty-five sites that I visit daily. So this is going to require some programming skills which I don't have at the present, to make what I want to use. So for now I use Text links, Badges, buttons, TOC's and widgets for the time being.

Okay here is how it's done. Let's say you have profiles on Five of the Top Ten sites.

1, 2, 3, 4,& 5 so You will pick one of these to be the hub of your wheel or a starting platform lets use # 1 as our hub for this example and then start linking them together site one with sites 2,3,4,5 and site two with 1,3,4,5 site three with 4,5,1,2 site four with 5,1,2,3 now the more sites you have the more links you'll need to provide on your pages basically you will eliminate the site they are linking from as seen above.

You have these profiles on all five Sites now, so now place them in your sidebars, in your blogs, and in your rollers like Facebook and Myspace you have little areas dedicated for text information. You place these profiles in or on or near by these current Profiles.

By providing a linked profile page of your Facebook or Myspace as a wet or dry link working or not working, if they are dry not working all the visitor has to do is copy and paste it into their browser's title bar or web address box and click refresh or reload it into blank web page's title bar as some browsers will automatically reload the last address on the current page.

Now I do not openly tell my visitors about these links or tell them to use them. They will naturally gravitate to these links because of ease of use, it is better if they think they are in control.

But, even if it takes them awhile to start using these links that you give them, it still provides ease of movement between your sites for you. And it will take you and them where you both want to go. I can breeze through my sites in twenty-five clicks and never have to type an address or find a button off the current page that I am on.

I got this Idea from Opera's Speed Dial Application, which I love because I am very visually learned or trained because of my learning disabilities. I use this Browser to open all my sites so I can traverse freely when working.

I have two Machines currently. A Laptop and a Desk top, I keep one always open with Opera and the other with Firefox, Konqueror, or Windows.

This helps me because I now can see what's on a particular page as I am creating or correcting another or same page. This gives be a better Idea of where I think the viewer will want to go also. and what my pages will look like in other Browsers.

By the way eBay is where I got the desktop, I won it for $69.00 and Got a Opensuse 11.3 Operating system for .99 Cents plus shipping. So I love e-bay too. I hope this helps you in some way to develop more traffic for your writes.

See the Traffic Wheel in Action at http://www.sinbadthesailorman.com

Donnie/ Sinbad the Sailor Man (JDI) Just Do IT! And Learn as You Earn!

Somebody Come and Play If you would like to "Join" in the fun of creating writes and articles for royalties, and Earn while you Learn with us all here at Wikinut.com

Simply click this link and Grow as You Go Come and Play with Us all here at Wikinut.com

Somebody Come and Play! Earn as You Learn, Grow as You Go!

The Man Inside the Man

from

Sinbad the Sailor Man

A

JMK's Production

jmksbabydog2@yahoo.com

Sinbadthesailorman.info

Sinbadthesailorman.com

Sinbadthesailorman.net

Sinbadthesailorman.org

 

Share this page, If you liked It Pass it on, If you loved It Follow Me!

Delicious | Digg  | Newsvine | Reddit | StumbleUpon | Twitter

^TTFN

^{CYA Later Taters!}

^{Thanks for watching.}

^{Donnie/ Sinbad the Sailor Man}

Somebody Come and Play in "Traffic" with me. If you would like to "Join" A Growing Biz Op! Here is Your Chance to get in an Earn While You Learn to Do "The Thing" with us all here at Traffic Authority.

Simply click this link and Grow as you Go Come and Play In Traffic With Me and My Team at Traffic Authority!

P.S. Everybody Needs Traffic! Get Top Tier North American Traffic Here!

 

 

Promote, Promote, Promote! Where, When, and How?

My original thought was to make this a round instead of a rectangle. But I could not easily place it in the right or left hand corner as well as the center position.

Plus I want to make sizable and transparent. And I want to improve upon the  image as well. Maybe adding Color?

I still need to improve upon it as I intended to keep It as PW&OSfStSM's  Company Logo. It will need to be down sized to a 150x190px. It is currently 351x490px.

"Hooked on Our Saviour's Cross" by Donald Beres Jr. March 3rd 2012 
  My First attempt at rendering a Company Logo.

My Amazon Author's Page

Learn from those who have learned, watch the Top Ten! Pay attention copy their steps, do as they are doing it now! Check all the information on your sites and pages that you can! Schedule your postings, spread them around, make them clickable.

Stop Watching the Pot and Start Cooking!

Promoting, How to Do This and Where to Do It.

Well I've only really started doing this steady and hard since the 3rd of July 2010, but I have been playing around and recording information since 2001. I knew Twitter was going to be big when I first saw it come on the scene.

And I kinda thought Facebook would fare well, but not as well as it has. Youtube was and still is a big hit. I wish I still had all my video camera's and sound equipment.

Not that you need all that much to get up and running any more, a good microphone and a high quality web camera can and will get you up and running in no time or just join and use other Youtuber's videos, but first get their permission if, they are not public domain videos.

Why Promote? Well here at wikinut I have been running my own little tests to see what happens when I do post and when I don't. Say when I post at Twitter and then at Facebook and then at Myspace. Now mind you these are only my tests, for my pages! I am only using content here at wikinut and using my sites alone for these tests.

I must say they are not all equal in numbers or followers. My biggest account is with Facebook, then Twitter, then Myspace. 932 followers, 764 followers, and then a measly 14 friends. So the tests are not fair in any sense of the word, but they do give me an idea what happens here at wikinut when I post and when I do not post on them.

Also I am talking about only my wikinut postings, and not others postings here at wikinut as each writer will have a different number of factors that could or would change the results. We here at wikinut have the advantage of the use of our stats, a great tool stats, if you know how to use them. I would suggest if you don't know you learn quickly.

If nothing else view them every time you log in, they will start to paint you a picture. Now my tests are in no way set up to be say, a test that a true company would design and use to rank with. But they give me the simply truth in that the Numbers do not lie. No matter where or how much of my content I post the views change greatly.

Now I have to take in account that wikinut and all of us here cause and organic increase in numbers with every new posting, because we are nosy and want to see who is posting what, it is just the nature of the machine. The more followers we have and interact with here, drives more traffic. Traffic within in and without our closed community. But with that in mind the numbers just do not lie!

Once You Start You Can Never Stop!

The Wave and the Roll, after you have reached a threshold this begins to accrue naturally.

The wave or the roll is cause by content that is already created and is being viewed or reviewed. Now this happens more frequently with linked pages, versus unlinked pages for this reason alone if the viewer likes the first write or just because their nosy, I think it's the latter myself, but it doesn't matter. LOL a little poet humor there, but the outcome is the same, for the numbers are only telling us, the viewer-ship of the works and not the actual length of time of the visit at these works.

If you post on a regular schedule you will cause a wave, especially when your content is linked to your other content or to others content, that is linked with your content. The wave is the bottom line in the graph, it is registering your clicks on the ads on your page. The roll is the top line which depicts the views or click through.

Now it has to be a logical link, it can't be nonsensical, otherwise the viewer will stop viewing the links, because they become annoyed by them, it is just that simple. The wave is what eventually will earn your income or drive it, but how do you drive the wave or the roll?

By linking and promoting like content. Now if you have works outside of wikinut.com you should always link them back to wikinut.com IF, I said your roll numbers are driving you to create and they should be as soon as your stats, they start falling.

Only with Like content or Brand New content, and your links to them leading out and back in, are you going to see an increase in your waves. This linkings should never happen at random, otherwise the Viewers will stop clicking and leave! They don't, I repeat don't like boxes or traps! Even if they don't know that this is what it is. A random link that has no reasoning to be linked with this current page is a trap or a box!

So never create a link that has little or nothing to do with your site or your pages. A link for no reason or with no reasoning will stop a viewer dead in his tracks. Now there are always exceptions to the rule! If you're comparing or promoting another of your websites or pages, but always give a little message to the viewer so they aren't deaf and blind to the reason you are sending them this particular link.

Which has nothing to do with this particular topic, site, or page they're currently on or at. I.E. of a little message for unrelated content links "Other works by this Author", "My other sites", "If you like this you should try this" etc, etc.

Links are a natural pathway builder, which will drive views, which is the roll and the clicks that come because of the views, is the wave. When done correctly remember like content, or same Author, or same subject, or self promoting your other sites.

Because I know for a fact, if the link doesn't have something to do with the former page. I am done clicking and I am not staying! UNless! By chance it has something I am also interested in. And this is rarely the case so, I become annoyed, as will these other viewers, for our time is precious to us!

You Have to Find the Mentor Just Above You To Grow!

Twitter and Facebook, Posting and Promoting

my Graph from July 9th till

These two Sites drive views like no other, no doubt about it at all! From all my tests. From 32 views twice a week to 1200 views after just 8 to 12 hours of posting them at one or the other or both of Twitter and Facebook. Now I know this shouldn't be the case, but for reasons unbeknownst to me, it seems to always be the case.

After a simple stream of posts on these two especially. It is as if, these posts were brand new to the viewers. Because they have all been posted before, but still not everyone has seen them. As a matter of fact it is likely many haven't seen them.

Because of the rotations of the walls and rollers, or the time of day. The new is piled upon the old. So you need to keep this in mind most people do not look at the older postings on these sites, as they are just too active and busy being added too.

Facebook is less tolerant than Twitter is with your postings. You may get a spamming warning or a complaint from a follower on Facebook, but seldom on Twitter.

So I went and got a fan page on Facebook, but the Fan page still posts to my home page's wall, everything I post to it, but yet, I get no complaints or warnings from the fan page postings, from Facebook or my followers, but still I only post on Monday mornings about 3:30 am Until I have posted all of my wikinut or my Triond works, along with some of my Clickbank

e-books or other products.

And then again on Wednesday early morning, all of the other publishers works in a lump or all of them from 3:30 am till they are all posted.

I also will post some of my new works from Hubpages now and Poetrysoup and any new income stream or potential income stream, just to see if and how they react or drive my traffic here at wikinut.com.

Somebody Come and Play! Earn as You Learn and Grow as You Go!

I don't need to run any more test for myself now. I now know If I schedule my posting of my new works with a few related links, I will cause my roll and waves to grow in size and in frequency. If I use my other works from my other publishers, I will grow traffic streams and pathways. To all the locations were my works are and can be seen.

Bookmarkers Digg, Stumbleupon, Reddit and the Many Others.

I also use these sites they are very good at getting Like content out and noticed! But you must work your membership at these sites and find those who are looking for your niche or style of writing. Mine was mostly poetry and still is, but it is also of a Religious nature and I guess.

And now a Political nature even though I am not at all that political, I think anyways, but only time will tell. Hot subjects and trends and pleasurable things are great traffic builders, but they lose their value overnight. That is my opinion and we all have at least one.

Also if you are striving to build your income streams, you must have other streams, the more you have the steadier the flow will become. If you are using PayPal to collect this will become more apparent.

If you are using companies with threshold payments it will take some time to see your increases. I have made over 15.00$ US so far, but have only collected .70 cents. So don't give up this is the way it works for most of us. Until we can get all the pieces working in unison like a well oiled machine.

I have stated on my website that this Pay Per Click Publishing business is not for the lazy at heart or of any other kind of laziness. It requires steady work, not hard work, but steady and continual additions.

Always re-read and go over your works find the incorrect phrasings, the misspellings, and unclear ideas. Then enhance them if you can, link them to your other works here at wikinut.com and your other Publishers.

Keep your works on top of the new heaps, or on top of all the other new content added daily by making them the very best you can.

Because they will work as long as they are posted. Great record keepers should fare well with this kind of work, as long as they can create. And great creators should fare very well, as long as they can keep great records and schedules.

So on and on it goes. Make your plan and believe me, you need one, it needs to be mapped out! What it is you will do and how you will do it, to make it a reality.

Get a picture in your mind and don't let it out of your sight! Keep doing it, till it happens! It will happen if you grow as you go.

Somebody Come and Play! Earn as You Learn, Grow as You Go!

The Man Inside the Man

from

Sinbad the Sailor Man

A

JMK's Production

jmksbabydog2@yahoo.com

Sinbadthesailorman.info

Sinbadthesailorman.com

Sinbadthesailorman.net

Sinbadthesailorman.org

 

Share this page, If you liked It Pass it on, If you loved It Follow Me!

Delicious | Digg  | Newsvine | Reddit | StumbleUpon | Twitter

^TTFN

^{CYA Later Taters!}

^{Thanks for watching.}

^{Donnie/ Sinbad the Sailor Man}

Somebody Come and Play in "Traffic" with me. If you would like to "Join" A Growing Biz Op! Here is Your Chance to get in an Earn While You Learn to Do "The Thing" with us all here at Traffic Authority.

Simply click this link and Grow as you Go Come and Play In Traffic With Me and My Team at Traffic Authority!

P.S. Everybody Needs Traffic! Get Top Tier North American Traffic Here!